New look for Wild West Jerky
Meatsnacks Group-owned brand Wild West is being updated with a new look, flavours and proteins to appeal to the modern snacking consumer.
New varieties to the Wild West range include jalapeno beef jerky and fajita spice chicken jerky, as well as two salmon jerky flavours – sea salt & black pepper and chilli.
Meatsnacks Group will also be offering Wild West biltong flavours in original and chilli for retailers that wish to stock just one brand.
James Newitt, managing director of Meatsnacks Group, says, “We recognised the changing needs of our jerky-eating customers and set out to create a taste, texture, look and feel for Wild West that met those needs.
“With consumers looking for high protein snacks and retailers recognising the potential growth in protein, we resolved to continue to lead and to innovate. The overall protein category is predicted to be worth £225m by 2021, with snacks a key driver to this growth.”
The redesign and new product range will launch in September.
