Blue Diamond Nut-Thins gets snack bags

Blue Diamond Nut-Thins gets snack bags

Blue Diamond Growers is introducing a new 2oz snack bag to its Nut-Thins product portfolio in three varieties: sea salt, cheddar cheese and sriracha.

A crispy, crunchy baked rice cracker made with California-grown Blue Diamond almonds, the new grab and go Nut-Thins have rolled out at select 7-Eleven locations and other convenience stores across the US.

According to market research, 94% of Americans snack at least once per day, while 61% of consumers crave portable snacks. When it comes to convenience store shoppers, around 50% of consumers are in search for healthier options.

“Given the evolution of the snacking category and consumer habits, we recognised the demand for on the go snacking options,” says Maya Erwin, director of brand marketing for Blue Diamond Growers.

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