lunch! show prepares for a record turnout next week

The award-winning lunch! food-to-go trade show is preparing to welcome a record number of industry buyers to its fourth edition at London’s Old Billingsgate next week, on 29-30 September, after visitor pre-registration figures hit an all-time high. 

 The show is now well over two thousand ahead of last year’s total pre-registrations, and around 60% ahead on the same week in 2010, reports the show’s organiser Diversified Business Communications UK.

This announcement follows news last month that the sold-out show, which now boasts over 200 leading exhibitors, has enjoyed such continuing high-levels of exhibitor demand that the organisers have had to take the unprecedented step of creating a waiting list for companies wishing to participate in the 2012 event.

Meanwhile, thousands of trade buyers and senior decision-makers from some of the UK and Ireland’s biggest companies in the out of home food and drink market have already booked their free passes for lunch!.  This year has also seen a significant surge in international interest in lunch!, with representatives from over 60 different countries, including Belgium, Germany, the Netherlands, the USA, Hong Kong, Australia, and a large contingent from France, also planning to attend.

Chris Brazier, lunch!’s event manager, comments, “The notable increase in prospective international visitors this year underlines the show’s growing importance to companies around the world who are looking to find exciting new food to go products for their home markets.  lunch! exhibitors include some of the most innovative manufacturers and suppliers in the industry, who are constantly evolving and developing their products – from delicious food and drink to ‘must-have’ packaging and equipment – to keep their customers coming back for more.  So whether buyers are travelling from a mile away or all the way around the world to attend, they’ll find plenty here that they simply won’t find at any other show.”

lunch!’s breadth of appeal is demonstrated by its range and high calibre of prospective attendees from right across the entire food-on-the-move sector, including all the major supermarkets and multiples, leading contract caterers, wholesalers and distributors, plus specialist caterers from universities, hospitals, airlines, stadia and attractions, plus hundreds of quality independents.