UB relaunches Skips and Nik Naks

United Biscuits UK is adding new flavours and packaging to its Skips and Nik Naks brands.

The company is introducing a new and improved flavour to the Nik Naks range, as well as increasing the size of the individual snacks. The Scampi ‘n’ Lemon flavour will be reintroduced in multipacks of six, replacing Nik Naks Pickled Onion. New packaging will help to increase stand out on shelf, while the 30g handy packs will be available in a range of price marked packs.

UB is similarly introducing redesigned Skips packaging to boost the brand’s shelf presence. Following on from research that demonstrated that consumers would buy Skips more often if they were available in different flavours, UB is also introducing a Sizzling Salt & Vinegar variant in six-pack multipack at an MRRP of £2.05.

George Johnston, marketing director of Bagged Snacks, UBUK, comments, “Nik Naks and Skips have delivered over £30m worth of sales to retailers in the last year and the new pack designs will help to grow their sales further. Both brands are available in price marked packs, which are increasingly a key sales tool for retailers.”