Ferrero Rocher returns to TV with layers campaign

Ferrero Rocher is returning to TV screens across the UK with a new £3.5m campaign over Christmas and spring to support the brand across these seasonal occasions.

The campaign includes a new 30-second TV advert, which will will run through to the end of December. With the tagline Make your moments golden, the advert opens with a woman who is distracted at a party by the sight of a Ferrero Rocher pyramid which, to her confusion, is missing a chocolate from the top, where just the chocolate paper case sits. The viewer is then shown the product’s layers, starting with a whole hazelnut floating down a river of chocolate.

A scene of a wafer landscape now appears as the hazelnut rolls through collecting up its crispy wafer shell; before floating along the chocolate river where it is now raining hazelnut pieces. It then drops from the river and is covered with gold wrapping. The advert closes with the woman placing the Ferrero Rocher in her mouth.

Levi Boorer, customer development director at Ferrero UK, says, “Bringing the intricate layers and irreplaceable taste of Ferrero Rocher to life forms the very foundation of our campaign this year. That’s why we’ll also be launching a brand new experience for consumers: Behind the Layers. This event will capitalise on last year’s experiential campaign, where consumers will be able to book tickets to go Behind the Layers and discover the passion for perfection that goes into making every mouthful a delight.”

The immersive sensorial tasting experience will be popping up at the start of December in central London.