Cadbury Christmas ad encourages secret gifting ‘just because’
Christmas adverts are beginning to roll on to our screens and many, as ever, tug at the heart strings for this special time of year.
Cadbury has unveiled its Christmas campaign to celebrate the ritual of Secret Santa gifting. The advert urges families across the UK to follow their generous instinct and become a Secret Santa this Christmas, to show their appreciation to friends and loved ones during the festive season…all in the name of Secret Santa gift giving and giving ‘just because’.
The campaign is launching today (9 Nov) during Channel 4’s Gogglebox and will be running throughout November and December.
Benazir Barlet-Batada, brand equity lead for Cadbury said: “Christmas is a magical time of year that brings out that generous instinct that we believe everyone has inside them. Cadbury chocolate has been synonymous with a thoughtful gift throughout the years, so aligning with the ritual of Secret Santa felt like the perfect pairing for our new Christmas advert. We hope our new campaign encourages the nation to follow their generous instinct and become a Secret Santa this Christmas.”
