Tetley introduces Gaffer biscuits

Tata Global Beverages, the owner of the Tetley tea brand, has launched a range of biscuits in the UK.

Gaffer biscuits, sold in Chocolate Chip, Golden Crunch and Ginger varieties, will initially be on sale in Nisa stores. Sold in packs of 6 the biscuits will be available for a promotional price of £1.00 until December 4, after which they will have a recommended selling price of £1.29.

The biscuits will be produced under licence by Yorkshire bakery Grandma Wilds. Anand Gandesha, marketing manager for Tetley, says, “Tea is one of the top three ‘top up’ items in convenience stores, so it makes sense to have this range of biscuits available there to partner a cup of Tetley tea.”

Brand consultancy Golden Goose who has an exclusive 3 year licensing deal to represent the Tetley Tea Folk within Licensing in the UK has been responsible for brokering the deal. The launch of Gaffer’s Biscuits will be supported by a comprehensive marketing plan including highly visible in-store point of sale activities.