Belvita breakfast biscuit combines crunch with culture

Following the launch of the Belvita Breakfast Biscuit range in the UK last January, a new exciting twist is being added to the range – the new Belvita Breakfast Yogurt Crunch.
Specially designed for breakfast, the Belvita Breakfast Yogurt Crunch consists of two crunchy Breakfast Biscuits sandwiched together by a live yogurt filling – it provides a source of calcium and contains live yogurt cultures.

Developed with Belvita nutritionists, the Belvita Breakfast Yogurt Crunch is made with five wholegrains, is rich in cereals, provides a source of fibre and calcium and contains a selection of vitamins and minerals including vitamin E, thiamin, niacin, calcium, magnesium and iron.

Rahul Gursahani, senior brand manager at Kraft Foods, says, “The Belvita Breakfast range has been years in development in order to maximise its nutritional benefits and Yogurt Crunch is the latest variant from their team of experts. The filling is made from live yogurt and is the first of its kind in this category.

“Breakfast biscuits have been a regular part of the breakfast culture in continental Europe for decades and even though they’ve only been available in the UK for a very short time, they have been embraced here with open arms and have experienced remarkable category growth,” says Gursahani.

The Belvita Breakfast Yogurt Crunch is available in supermarkets and leading retailers now and comes in a 253g box containing five sachets of two biscuits (RRP £2.49)