Bringing mischief back to confectionery
Kraft Foods is launching Maynards Sour Patch Kids, a range of fruity flavour candy characters, into the UK market. This latest addition to the Kraft Foods candy portfolio has five colour and flavour offerings of orange, lemon, raspberry, lime and blackcurrant. Each character’s taste offers a tongue twisting sour sensation, followed by a mouth-watering fruity […]
Adding bubbles to the singles market
Following the launch of Cadbury Dairy Milk (CDM) Bubbly earlier this year, Kraft Foods is launching a self eat version of CDM Bubbly. The CDM Bubbly Mini bar is made using the same innovative bubble moulds as its larger counterparts, to give consumers a fun and unique taste experience. The launch of the 90g milk […]
Kraft Foods helps retailers to boost sales
Hot on the heels of the popular 50p price marked packs (PMP) for top countlines last year, Kraft Foods is launching packs for Cadbury Picnic and Cadbury Chocos. This extension of PMPs on the nation’s favourite chocolate brand comes as new research shows that they not only improve the price image of a convenience store […]
Eclairs go mobile
This summer Kraft Foods is launching Cadbury Eclairs in a new 48g ‘handy’ bag to drive on-the-go sales. This new format is a modern replacement for the brand’s roll-pack which, due to its enlarged footprint, will increase standout and prominence on-shelf. The handy bag includes the more modern and indulgent design that was introduced on […]
Spooky sales
Although we are only in July, manufacturers are already launching new products for Halloween. In the past week alone, Jelly Bean Factory, Kraft Foods and Swizzels Matlow have announced their plans for the third biggest retail event of the year. Seasonal sales make up a large proportion of a manufacturer’s yearly income. To help boost […]
Spooktacular sales ahead
Following a scarily strong Halloween season for Kraft Foods in 2011, this year it is introducing some creepy new treats, as well as extending its existing portfolio with gruesome new pack formats hoping to scare the cobwebs away from retailer’s tills. In addition, the confectionery manufacturer is launching a package of responsible retailing advice with […]
Cadbury popcorn is choc full of sales
This summer, Kraft Foods is introducing Cadbury Popcorn. This latest addition to the Cadbury branded sharing bag portfolio will feature toffee popcorn generously coated in Cadbury milk chocolate. As with other sharing bags in the brand’s portfolio, the packet will be re-closable, and the design will feature a Cadbury purple header swoosh as well as […]
Mini seasons
Seasonal buying has proven popular for many companies, who create limited edition confections for holidays. Now, Kraft Foods has coined a new term, ‘mini-seasons’, for smaller holidays, such as Father’s Day. Kraft believe that micro-seasons represent an untapped opportunity for manufacturers, and that confectionery sales could spike during these seasons. Kraft have kick started this […]
Private label vs brand names
Private label confectionery is at a different stage of development in Germany compared to Austria and The Netherlands.
Business, Candy & Gum, Chocolate, Functional & Free-from, Packaging, Seasonal
Wispa launches marketing campaign
This month, Kraft Foods is launching a creative campaign to support its Cadbury Wispa brand, including the latest bitesize addition, Cadbury Bitsa Wispa. Until August the brand will be supported by a £3.5m campaign, including 6 sheets near CTN’s, cinema advertising and video on demand (VOD). With a target audience of young adults, who possibly […]
Treats for dads on Father’s Day
With the growth of traditional celebrations such as Christmas, Halloween and Easter, Kraft Foods has recognised an additional trend for ‘mini-seasons’, such as Father’s Day. With this growing trend the company has established a key opportunity for retailers to drive additional sales and help celebrate dads across the UK with limited edition packs of Toblerone […]
Making Easter especially delicious
More consumers purchase chocolate during Easter than any other season, and many of those consumers are purchasing Kraft Foods chocolates. In fact, of the company’s annual chocolate revenue, approximately 14 percent is related to Easter sales alone. Top markets leading Kraft Foods Easter chocolate sales are the UK, Brazil, Germany and Australia. Easter around the […]
Kraft names new snack company
Kraft Foods plans to change its corporate name to Mondelez International. The word ‘Mondelez’ is a newly coined word that evokes the idea of ‘delicious world’. ‘Monde’ derives from the Latin word for ‘world’, and ‘delez’ is a fanciful expression of ‘delicious’. In addition, ‘International’ captures the global nature of the business. As previously announced, […]
Dairy Milk bar gets a royal touch
This May, Kraft Foods will mark Her Majesty Queen Elizabeth II’s Diamond Jubilee with the launch of a limited edition 400g Cadbury Dairy Milk chocolate bar in a special heritage pack. The limited edition packaging features cues to the Cadbury Dairy Milk brand’s heritage and includes elements of the pack design that was in-market when […]