Kraft names new snack company
Kraft Foods plans to change its corporate name to Mondelez International. The word ‘Mondelez’ is a newly coined word that evokes the idea of ‘delicious world’. ‘Monde’ derives from the Latin word for ‘world’, and ‘delez’ is a fanciful expression of ‘delicious’. In addition, ‘International’ captures the global nature of the business.
As previously announced, Kraft Foods is dividing to create two public companies before the end of 2012: a global snacks business and a North American grocery business. The grocery company will become Kraft Foods Group, retaining the Kraft brand for its corporate identity and as the brand for many of its consumer products. As a result, the global snacks company will require a new name when it launches later this year.