Kate Needham, marketing and insight director at Burton’s Biscuit Company, said: “Currently, far too many sugar free options across many categories are regarded by consumers as boring and bland.
“Maryland Sugar Free Cookies gives consumers the best of both worlds – a great-tasting biscuit from one of Britain’s best loved biscuit brands, and a product that is ideal for the growing number of shoppers looking for lower/no sugar alternatives.
“We are striving to achieve a 20% sugar and calorie reduction across our portfolio, with a robust programme in place. Since 2016 we have achieved a 20% sugar reduction on Jammie Dodgers and in 2018, delivered a 5% reduction on core Maryland and 10% on Maryland Minis as part of a wide-ranging portion control initiative.”
Maryland Sugar Free Cookies are available in 230g pack for £1.39.