Little Jude’s fruit and veg rockets
British brand, Jude’s, has launched a range of fruit and veg ice lollies for little and big kids alike.
The rockets contain no refined sugar, taking their sweetness from fruit and vegetables. Made with 100% naturally sourced ingredients, they are a fun way for children (and parents) to boost their nutrient intake.
The rockets contain less than 32 calories and less than 10% sugar, making them one of the lowest sugar content frozen treat on the market today. This is 46% below the Public Health England’s (PHE) recommended sugar levels for children’s ice cream products by 2020 and under the recommended sugar levels for yogurts as part of the Childhood Obesity Plan.
Chow Mezger, MD and Jude’s son, said: “The Little Jude’s Fruit and Veg rocket Lollies address sugar concerns of parents, with less sugar than your average yogurt. They are also a fun and tasty way for children to get nutrients from fruit and veg, which can often be a challenge! We’re proud to be leading the way and offering parents and kids a delicious, healthier everyday treat.”
Little Jude’s Fruit and Veg Rocket Lollies will be available in 6 x 55ml packs exclusively at Sainsbury’s from 5 May, priced at £3.50.