Burton’s Foods rebrands to the Burton’s Biscuit Company

Burton’s Foods has changed its trading name to the Burton’s Biscuit Company as part of a corporate re-branding.

The company produces a variety of brands including Cadbury Biscuits, Jammie Dodgers, Maryland Cookies and Wagon Wheels and is the only major UK biscuit company that focuses solely on biscuits.

Its rebrand (new name, logo and business approach) supports the organisation’s new business strategy. As part of the rebrand, the company has also introduced a new strapline for the business, “making every day more of a treat”.

Ben Clarke, CEO of the Burton’s Biscuit Company, comments, “The past two years have seen progressive changes at Burton’s. The rebrand represents not only our past achievements, but also our future ambitions.”

Branding at the Burton’s Biscuit Company’s offices and factories, changes to its packaging and a new website will all be completed by early 2012.