Hershey to acquire Canadian Brookside Foods
The Hershey Co. has reached an agreement to purchase Brookside Foods, a privately owned Canadian confectionery company.
Brookside is a chocolate confectionery company that specialises in producing chocolate-covered fruit juice pieces. The company holds patents that enable it to make the centres of these products from real fruit juice. The company also makes traditional chocolate-covered nuts and dried fruit.
“The acquisition of Brookside is an opportunity for Hershey to expand our portfolio in this category,” says John Bilbrey, Hershey president and CEO. “Brookside pairs dark chocolate with exotic fruit-juice centers, such as goji, acai, blueberry and pomegranate, while delivering the benefits of flavanols and antioxidants. We look forward to building Brookside by leveraging Hershey’s scale at retail.”
The acquisition is subject to regulatory approval, customary closing adjustments and Brookside shareholder approval.
