Intersnack extends Pom-Bear range

Savoury snack supplier, Intersnack, has updated its Pom-Bear range of teddy-shaped snacks with two new flavours – Prawn Cocktail and Smoky Bacon.

The additions mean that the core Pom-Bear range now reflects the UK’s ‘top five flavours’ for bagged snacks, which are (in order) Cheese & Onion, Ready Salted, Salt & Vinegar, Prawn Cocktail and Smoky Bacon.

Steve Harger, marketing manager at Intersnack says, “All our research with family consumers suggested that they expect Pom-Bear to reflect ‘everyone’s favourite’ flavours so these additions make sense. The changes are intended to give Pom-Bear the right platform to continue to develop its natural position.”

Pom-Bear is made from potato and contains no artificial additives, colours, flavours or preservatives. Pom-Bear is also gluten-free and suitable for vegetarians. It is one of the UK’s top five x6 multipack snacks with sales in latest 12 weeks up 14%, outperforming the market (which grew by 5.2%).

Steve Harger comments, “The core Pom-Bear range is now in the right shape for the future and we will continue to develop the brand throughout 2012, with upweighted investment both in new product development and marketing support over the coming months.”

The new Pom-Bear flavours will roll out from mid January and have already been listed with Tesco, Sainsbury and Asda.