Big League Chew announces Slammin’ Strawberry bubble gum flavour
US shredded gum brand Big League Chew has announced the addition of its Slammin’ Strawberry flavour.
“Last year’s release of the softball pouch was a grand slam for Big League Chew,” said Steve Greene, senior vice president, sales & marketing at Ford Gum. “After conducting thoughtful marketing research and listening to our customers and retailers, we were happy to find that there was a demand for strawberry. To bring back a limited flavour and improve it exclusively for the softball pouch makes this extra special.”
Manufactured by Ford Gum & Machine Co. in Akron, New York, the new and improved Slammin’ Strawberry flavour also features an aspartame free formula – the first of the Big League Chew product line that will be rolling out throughout 2020.
“This year we celebrate forty years of Big League Chew and it still humbles me to see new generations embrace the joy of bubble gum fun alongside our loyal shred heads,” added Rob Nelson, inventor of Big League Chew. “We were excited to see fans enthusiastically welcome the softball player pouch last season, and now she is able to shine with her own flavour during our anniversary year.”
Slammin’ Strawberry shredded bubble gum pouches will be available this spring at retail stores across the US, including: Dash In, Five Below, Justice, Party City, Price Chopper, Sheetz, Tops Markets, Wegmans, WEIS Markets, and Woodman’s.
Slammin’ Strawberry is available now at www.BuyBigLeagueChew.com in trays of 12 pouches.