Grenade releases limited edition summer flavour for Carb Killa range

Sports nutrition brand Grenade is adding a new limited-edition fruity flavour to its Carb Killa range, the Strawberry Ice Cream Carb Killa bar.

Featuring a natural strawberry flavour, combined with a thick white chocolate coating and filled with the renowned Carb Killa crispies, Grenade’s new on-the-go nutritious summer snack contains 21g of high-quality protein and less than two grams of sugar – staying true to Grenade’s high protein, low sugar credentials.

Following the success of the brand’s Strawberries & Cream Carb Killa Protein Shake and limited-edition festive Gingerbread Carb Killa bar last year, Grenade has combined the two customer focused experiences into one summer edition.

Alan Barratt, CEO and founder of Grenade, commented: “We pride ourselves in being a leader within the category, and whilst a strawberry flavoured bar has certainly been done before, we are unique in our maintenance of customer interest and momentum.

“Our Strawberry Ice Cream Carb Killa summer exclusive acts as the perfect, guilt-free snack, whatever your day has in store – because at Grenade we don’t do normal and nor should you!”

With no spoon or freezer required, Grenade says its healthier alternative treat is the ultimate guilt-free indulgence for those health-conscious consumers looking for something a little lighter to curb their cravings – without compromising on taste.

The limited-edition Strawberry Ice Cream Carb Killa bar will be available to purchase from 29 May from Holland & Barrett, Amazon and Grenade.com.

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