pladis launches Flipz Milk Chocolate in PMP format

pladis is launching its Flipz Milk Chocolate in a price-marked pack (PMP) for independent retailers.

pladis hopes that the new format for the £14.1m bestseller – which Jonathan Bull, Head of McVitie’s Commercial & Seasonal Brands at pladis UK&I describes as “independent retailers’ ticket to sales growth in the Everyday Treats category” – will attract interest from both the brand’s loyal shopper base, as well as new shoppers looking to bag a bargain.

“Flipz is one of our most exciting success stories in recent years,” Bull continued. “The brand is absolutely propelling growth in the category and, in the impulse channel, it’s outpacing the rest of the growth in Everyday Treats at six times the overall category rate.

“Sales of Flipz are up 57% in impulse, and our Flipz Milk Chocolate variant has been a particular hit in the channel. PMPs remain a sure-fire way of demonstrating value to shoppers and, in turn, driving sales – in fact, PMPs generate a third of the sales in the convenience channel. Launching Flipz Milk Chocolate in this format will help convenience store owners and wholesalers continue to drive sales and capitalise on the popularity of the Flipz brand.”

Flipz Milk Chocolate PMP will be available to independent retailers and wholesalers in an 80g pack format at an RRP of £1.00, from the beginning of August. Packaging will be recyclable through pladis’ partnership with Terracycle.