Hershey announces new Reese’s Big Cups with Pretzels
Image credit: Hershey
This year has made Hershey’s Reese’s brand salty, which is fitting for its new product release: Reese’s Big Cups with Pretzels.
New Reese’s Big Cups with Pretzels are a twist on the brand’s classic cup, meaning they are bigger, saltier and packed with pretzels.
The brand says its new offering represents how “we’re all feeling in 2020”: “Let’s face it, we’re all feeling a little bit salty this year,” said Ian Norton, Reese’s senior director, Reese’s brand. “In true Reese’s fashion, we channeled our feelings into sweet and salty deliciousness with new Reese’s Big Cups with Pretzels.”
Reese’s Big Cups with Pretzels will be available in a 1.3oz standard size/single cup (SRP $1.49) and a 2.6oz king size/two cup (SRP $2.09) from November 2020. Additionally, Reese’s Peanut Butter Cups with Pretzels Miniatures (SRP $3.79) will be available in January 2021. Reese’s Big Cups with Pretzels and Reese’s Peanut Butter Cups with Pretzels Miniatures will be a permanent addition to the Reese’s line-up at retailers across the US.
The brand has also announced that there’s one more salty product on its way – Reese’s Big Cups with Chips – which will be available for a limited time only from March 2021.
- Be sure to follow Sweets and Savoury Snacks World on Instagram for visuals of more new product releases, including this one.
