Dina Foods prepares for Christmas 2020
Mediterranean foods supplier Dina Foods is preparing for a Christmas bounce in sales, as its confectionery, savouries and breads are in high demand during the festive and gifting season.
One of the top Christmas-sellers for the London-based family company is its selection boxes of baklawa (pictured), prepared using traditional recipes to the highest quality.
Dina Foods is a leading supplier of baklawa in the UK, and these boxes make the perfect gifts all year round, but particularly at Christmas, says assistant general manager Wilda Haddad. She comments: “Our baklawa, Filo Delights and sweet finger foods sell very strongly at Christmas, like most of our products these are so versatile, they can be used on a variety of occasions, they’re great as canapé desserts, festive treats and are in demand as gift items.” Sweet and crunchy baklawa are traditionally offered to friends and family at times of celebration, she explains.
Dina Foods’ unique “Filo Delights” baklawa is another ideal product for Christmas, according to the company. Its handcrafted Filo Delights are available in festive variants including mincemeat, mint and chocolate chip, orange zest and almond or walnut and ginger.
“Filo Delights” feature layer over layer of leaf-thin filo pastry, creatively shaped and filled with the specially chosen high-quality ingredients and finished to an authentic Mediterranean recipe in Dina Foods’ dedicated manufacturing facilities.
Dina Foods also reportedly sees demand rise for its boxed range of premium Medjoul dates, including its pioneering “half dip” dates in chocolate over the Christmas season. These Medjoul dates are sold in selection boxes branded “Dinalicious.” Options include stuffed dates which comprises of marzipan, Orange Peel and Walnut as well as the chocolate dipped dates or plain natural dates.
The Lebanese company also does a booming trade in festive nibbles, such as mini artisan cocktail pitta breads, falafel and houmous over the season, Haddad says.
Cocktail-pittas might be filled with one of Dina Foods’ best-selling sweet potato falafel, thinly sliced on a bed of its houmous or baba ganoush, or one of the other savoury Mediterranean delights for which Dina Foods is renowned.
Dina Foods also supplies a wide selection of wholemeal and white flatbreads and pitta breads for party platters, including its hugely popular Paninette flatbread, which can be sliced or used as a wrap.
New this year is the Tasty Goodness range trademarked by Dina Foods, which comprises three variants of flatbreads; seeded, sourdough, and plain mini flatbreads. All three of the breads are made using 50/50 wholemeal and white flour.
For more information, visit: www.dinafoods.com.
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