CSM Bakery Solutions adds new muffins to Baker & Baker range

CSM Bakery Solutions has added four new muffins to its existing Baker & Baker premium muffin range. Inspired by indulgent desserts, the new artisan flavours are Red Velvet, Carrot Cake, Triple Chocolate and Banoffee and each muffin includes a luxury filling, as well as being generously topped and decorated.

CSM Bakery Solutions is a leader in American bakery products and this is encapsulated in the new Red Velvet variety which is a hugely popular cake flavour in the USA. The red cocoa-flavoured batter is filled and topped with a sweet cream cheese frosting and then sprinkled with sugar nibs.

Meanwhile, CSM’s classic Banoffee flavour offers a brand-new dessert within a muffin; something which is a first onto the market and that combines the banana flavour with an oozing toffee filling. The sweetness is offset with a cream cheese topping with a natural caramel flavour. The Banoffee muffin is then topped off with a sprinkling of caramel nibs.

Following suit with the dessert in a muffin trend, CSM’s Carrot Cake features a carrot, honey and cinnamon flavour, filled and topped with a traditional cream cheese frosting and decorated with walnuts for a classic carrot cake taste.

The Triple Chocolate flavoured muffin combines all the traditional elements of the classic chocolate muffin with a contemporary twist, offering a combination of textures with its melting middle. The Belgian chocolate muffin features a gooey, chocolate filling and is topped with a cocoa buttercream and Belgian chocolate chunks.

CSM’s new range meets the more recent demand for clean ingredients and is palm oil free, uses only free-range eggs, has no TFA or preservatives and is made with quality ingredients that have no artificial colours or flavours.

Holly Wales at CSM Bakery Solutions comments: “We’re incredibly excited to now be able to offer a full range of premium muffin products, each with their own unique flavour profile and ‘melting middle’ component. Based on a recent U&A survey that found 62% of respondents said they preferred a filling in their muffin as they felt it was more indulgent and moist we know the range will be very popular.

“The range, of course, had to include the Hero flavour of chocolate which is a classic and much-loved muffin variety, and we really wanted to offer indulgence with this new launch which is why the three other flavours are dessert inspired. It also allows bakers the opportunity to appeal to a wider range of customers across varying age groups and price brackets. The flavours allow for a number of different purchase occasions- from an everyday treat, to a birthday surprise to gifting.

“Each muffin combines bold flavours and satisfying textures for a multi-sensory experience that nods to the American bakery style. We know that a clean ingredients profile is becoming increasingly more of a priority with consumers which is why the range is made using the highest quality ingredients, with no artificial flavours, colours or TFA. The finishing touches are also incredibly important within this range which is why each muffin is generously filled, topped and sprinkled so that consumers are getting an eye-catching product that both looks and tastes delicious.”

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