Hancocks unveils Easter 2021 range
Bonds of London's You're one in a Melon and You're Eggstra Special sweets
Hancocks, the UK’s leading confectionery wholesaler, has unveiled its Easter 2021 confectionery range. Offering the biggest range of seasonal confectionery in-store and online, the Hancocks Easter brochure contains over 350 branded lines.
Hancocks will be rolling out its Easter products into its 14 stores nationwide this month and will soon be full to the brim with seasonal chocolate and spring specials, offering retailers margins of up to 65%.
Being the second largest season for confectionery sales, Easter remains an unmissable opportunity for retailers to kick off the New Year. Confectionery is one of only a few categories where shoppers still want to buy into, despite the difficulties faced due to the coronavirus. Many shoppers often buy Easter confectionery early and then repeat buy closer to the day, according to Hancocks. The company says it is vital that retailers plan their range carefully and the dedicated Hancocks Easter Brochure can help. The brochure covers a vast range of Easter confectionery categories; starting with self-eat and impulse, novelties, a range of eggs, sharing, gifting, bulk pick & mix and a selection of dairy-free.
Following the rise of online sweetshops over the past few months as the lockdown restrictions affect physical stores, Hancocks reported seeing a huge growth in its pick & mix and shaker cup offering. Many businesses have turned to ‘letterbox’ style gifting and are creating their very own mix boxes which Hancocks believes it has a fantastic range of seasonal bulk lines to cater for. Some of the company’s new seasonal pick & mix lines Include: marshmallow chicks, bunnies, flowers and butterflies, gummy fried eggs and mini eggs.
Hancocks is widely known for its extensive range of branded confectionery, stocking all the top selling brands including Cadbury, Nestle, Mars, Reeses, Swizzels, Maynards Bassetts, Bonds of London, Lindt Chocolate, Ferrero Rocher and many more.
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