Jealous Sweets releases new Berry Foams and Juicy Foams
UK brand Jealous Sweets has announced the launch of a new Foams sweet format. The Foams range of sweets are gluten free and plant-based and come in two variants: Berry Foams and Juicy Foams, available in 125g sharing bags (RRP £2).
According to the brand, Foams carry a sophisticated flavour palate which allows people to experience waves of fruit flavour in a delicate and intense chew. Foams reportedly provide an extraordinarily soft mouthfeel that is both mouth-watering while delivering a powerful fruit punch. The texture is moorish and filled with clever micro-bubbles that retain flavour giving long-lasting length and fruit sensation. Replacing gelatin with pectin creates a smooth, soft sweet with no nasties.
Imran Merza, co-founder and chief candy magician, says: “Our mission is to make life sweeter for our customers, retailers, animals and the planet. I am delighted that the new Foams range delivers a consistent, high-quality, sophisticated taste profile while maintaining zero toxins, no animal derivatives, and using ethically sourced premium ingredients. We’re dedicated to creating products that are plant based, gluten free, real fruit juices, no palm oil, no synthetic flavours, no artificial colours.”
The new range comprises of Berry Foams which include strawberry, cherry and blackberry flavours, and Juicy Foams, which include peach, mango and raspberry flavours.
The Foams range has been developed by Jealous Sweets’ innovation team who is driving the sweets sector forward by championing ethical sourcing in indulgent, sweet, and sour candies.
Jealous Sweets is an established brand, founded in 2010 by Imran Merza and Taz Basunia who could not find any ‘junk-free’ sweets in existence. The mission is to change the industry revolutionising sweets by ditching animal-derived gelatine for pioneering plant-based pectin, carrageenan and acacia gum.
The brand’s full range includes Jealous Bears, Tangy Fruits, Sour Beans, Foam Fruits and Sugar Free, available in Asda, Holland and Barrett, Amazon, Ocado and all good local convenience stores.
For more information, visit: www.thejealouslife.com.
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