Popcorn Kitchen set to release Cheddary variant

Popcorn Kitchen set to release Cheddary variant

Popcorn Kitchen’s new deliciously decadent chapter began earlier this year with the arrival of four indulgent new offerings: Raspberry White Choc, Choc Mint, Lemon Drizzle & Choc Orange. Now, the brand is adding a welcome ‘savoury twist’ on 21 August with the anticipated arrival of a quintessentially English cheddar popcorn, made with 30% cheddar.

According to sales director, Louise Webb: “It was imperative to both Andy and I that Popcorn Kitchen’s ongoing pledge to pure, unadulterated popcorn happiness had to encompass our island’s finest foodie traditions, and nothing in truth shouts ‘irrefutably British’ more than a top-notch cheddar! As a savoury snack loving nation, cheese-themed nibbles have been a cornerstone for British snacking afficionados, albeit on many occasions the actual presence of real cheese (let alone a prime cheddar) has been a recurring dilemma.”

Savoury leaning popcorn is not new to Popcorn Kitchen; the brand’s artisanal small batch portfolio already includes a Sweet & Chilli, a Simply Salted and a Sweet & Salt that was the ‘classic,’ step-change flavour that first put Popcorn Kitchen onto a nationwide footing.

“Popcorn has universal appeal,” concludes marketing director, Andy Valentine; “Whilst younger taste buds invariably lean towards our sweet portfolio, many of our long-standing brand diehards have told us about their craving for Popcorn Kitchen to unveil a flagship savoury flavour that resonates with their ‘slow food’ preferences, bringing a little extra theatre to cheeseboards, canape trays or even as a light bite with a nice glass of something chilled.”

Popcorn Kitchen’s Cheddar Cheese (20g) bags have an RSP of £1.39.

For more information, visit: popcornkitchen.co.uk.

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