Yowie launches Animals with Superpowers collectibles
US-based Yowie Group has announced the launch of its latest surprise-inside egg collection Animals with Superpowers. The brand hopes that children will beam with excitement as they unwrap the brightly colored foil Yowie characters, devour sustainably sourced chocolate and open the egg to discover fascinating species like the sunflower sea star, a dingo, a spotted hyena and amur leopard.
The animals’ superpowers range from the extraordinary shapeshifting, infrared vision and magnetism to the super silly powers of stinking and super-sticky feet! There’s even a super rare, surprise collectible item in the mix that Yowie will reveal later this year.
“For the first time we are including insects in a limited edition Yowie Series,” said Cynthia Thayer, global CMO at Yowie Group. “Collectors can be on the lookout for a peacock tarantula and a rusty-patched bumble bee. Animals with Superpowers also include two new species discovered in recent years – a mutable rain frog discovered in 2009 and a ruby-eyed green pit viper discovered in 2011. There’s even an opportunity to obtain Nap and Crag as collectible glitter characters.”
From an animal that can carry ten times its natural weight to an arachnid that can taste and smell with the hairs on its body, Yowie says it believes children and families will delight in learning about an entirely new variety of endangered species. With this new limited-edition collection, Yowie hopes Animals with Superpowers will inspire fans to learn about the natural world and spread the message of conservation with animal friends.
“While comic book superheroes are amazing, their powers are make-believe. We’re excited to bring genuine superhero animals to kids who are eager to learn about the world and its inhabitants,” said Mark Schuessler, global CEO at Yowie Group. “There’s an opportunity to obtain 20 new collectibles, including 18 incredibly fascinating endangered animals. Yowie values providing 100 per cent milk chocolate treats to children while also making learning about wildlife and endangered species fun.”
Yowie surprise-inside chocolate eggs can be found in more than 30,000 retail outlets across the United States, including Walmart, Albertson’s, HEB, Food Lion, Ahold, Meijer, Walgreens, Family Dollar, 7Eleven, Speedway, Circle K, Loves or online at Amazon.com.
To learn more about Yowie’s future campaigns as well as well as its current superpower collection, visit www.yowieworld.com or @YowieWorld on Instagram. Collectors can also leverage the Yowie Collector app to keep track of their growing collection by downloading the app at Apple and Google stores.