TREK expands POWER range with Choc Orange flavour
UK brand TREK is expanding its successful range of high-protein POWER Bars with the addition of a brand-new flavour offering. The Choc Orange POWER Bar will be joining the existing Peanut Butter Crunch and Millionaire Shortbread varieties.
The sweet treat inspired range of bars, including the new Choc Orange flavour, all feature 15g of protein and are made with 100% plant-based ingredients, as well as being gluten-free and GM free, containing no artificial ingredients and all whilst tasting like a delicious treat.
The POWER Bars are positioned to consumers with busy and active lifestyles who are seeking a healthier protein filled alternative with no artificial sweeteners, designed to provide natural slow-release energy to avoid any spikes throughout the day. Using only plant-based ingredients, TREK believes these bars are perfect for those seeking a vegan diet, and they definitely don’t compromise on taste – helping consumers get the most out of their work out or busy day by providing natural, long lasting energy.
TREK POWER was amongst one of the first ranges of plant-based bars on the market to be coated in a natural alternative to chocolate, high in natural protein and containing no artificial sweeteners, meeting an increasing consumer demand of healthier snacking options. Since its launch last September, the POWER range has driven 89% incremental shoppers into the TREK brand and in the last six months is already worth 10% share of the total TREK brand.
Trends within the snacking sector show that consumers are increasingly looking for offerings that contain protein as well as shifting towards plant-based alternatives. Research shows that 66% of shoppers are actively looking for products with added protein and 50% of consumers in the UK are already following a flexitarian diet. SKUs such as the POWER Bar range are diversifying the snacking category to meet these consumer needs and it is due to the success of the range so far that TREK is introducing another flavour.
TREK Choc Orange POWER Bar will be available in retailers including Tesco, Sainsbury’s, Ocado and BP at an RRP of £1.75.