Limited edition Galaxy Flutes

Galaxy has launched Galaxy Flutes, two wafer fingers filled with a creamy chocolate centre and dipped in milk chocolate.

Bep Dhaliwal, trade communications manager, Mars Chocolate comments, “Limited edition launches such as Galaxy Flutes continue to inject variety and excitement into already established brands, as well as attracting new customers to the category. We know that NPD meets consumers’ needs for variety in this highly competitive market and Galaxy Flutes responds to this in the form of a lighter, on-the-go snack.

“We continue to invest in the Galaxy portfolio, and this new offering enables us to reach incremental Galaxy consumers by sitting within a new, competitive ‘wafer’ set. This represents a fantastic sales opportunity for retailers and the ability to grow the category. Mars will be on hand to offer continued support to retailers for the launch with in-store display materials and advice.”