Yowie announces debut of “ultra” rare glass frog collectible
US-based Yowie Group has announced the debut of a new, “ultra” rare collectible, the Pacific Giant Glass Frog. This figurine is the rarest collectible Yowie has ever released and is a part of the newly released “Animals with Superpowers” series. Its superpower is translucency. Native to Ecuador and Columbia, their skin is translucent showing the organs, bones and muscles that lie beneath. This spectacular amphibian is Critically Endangered in the wild. Yowie hopes that being part of this new collection in a special way will bring added awareness to their plight and how they can be helped.
The odds of finding a Pacific Giant Glass Frog are one in one thousand. That’s a .001% chance of discovering one inside of a surprise inside Yowie chocolate. Now that Yowie collectors are aware of the Pacific Giant Glass Frog as part of the “Animals with Superpowers” series, fans throughout the US and Australia can unwrap the brightly coloured foil Yowie characters with anticipation, in hopes of discovering they have scored this unique animal. Among the first to discover the glass frog is Katelyn Lauscher from Wisconsin.
“When I first opened the glass frog, I was actually super confused that I couldn’t find it anywhere on the website, or charts,” said Lauscher. “I even searched google. Then I found a Facebook group that told me to message Yowie directly, and I was so thrilled to find out how rare it was! Being the first person to find the rare Glass Frog is a “feel good” accomplishment and makes me want to keep collecting more and more Yowie! I started collecting Yowie a couple years ago, and I love that not only is the chocolate delicious, but it’s also always a surprise what cute figure you’re going to find. Learning facts about some animals that I’ve never even heard of is quite interesting!”
Information regarding the Pacific Giant Glass Frog is available on Yowie’s website so fans can learn more. For anyone eager to discover one or complete their “Animals with Superpowers” collection, Yowie surprise-inside chocolate eggs can be found in more than 30,000 retail outlets across the United States, including Walmart, Albertson’s, HEB, Food Lion, Ahold, Meijer, Walgreens, Family Dollar, 7Eleven, Speedway, Circle K, Loves or online at Amazon.com.
“When we were developing this newest Animals with Superpowers collection, we wanted to do something special and different for our fans. This is our seventh series since the re-launch of Yowie in 2014, and we try hard to keep each new collection fresh and exciting. It is always special to us to call attention to amazing, endangered animals,” said Cynthia Thayer, global CMO at Yowie Group. “This time, our intent was to very literally surprise collectors with an ultra-rare collectible, letting them be the first to bring it to light to the general public.”
Thayer further explained that there’s an opportunity for Yowie fans to obtain 21 new collectibles if you include the glass frog, in the new series:19 fascinating endangered animals and two Yowie characters, Nap and Crag. Thayer added, “Yowie is on a mission to make learning about endangered wildlife fun with the added bonus of acquiring high-quality collectibles and 100 percent, clean-label milk chocolate treats.”
To learn more about Yowie’s future campaigns as well as their current Superpower collection, visit www.yowieworld.com, find them on Facebook, or look for @YowieWorld on Instagram.
