Prodigy launches new plant-based chocolate biscuit range ‘Phenomenoms’

Prodigy, the natural confectionery brand, announces the introduction of a brand new chocolate
biscuit range, ‘Phenomenoms’. Launching initially with Holland & Barrett, the two strong range will be
rolling out across over 400 stores from June. Each is available in two pack formats; a
take home retail box of 128g, containing four portion packs, and a display box of 12 on-the-go portion
packs. They will also be available from the Prodigy website and wholesalers including Tree of Life, The
Health Store and CLF. International listings are also confirmed in Australia, Hong Kong, The Middle East
and Ireland.

Positioned as your favourite chocolate biscuits reimagined, the new biscuits are not only better for you and better for the planet, but they are also plant-based, wheat-free and contain just half the sugar of a typical chocolate biscuit. Additionally, they are high in prebiotic fibre to support gut health, contain zero palm oil and no refined sugars. True to the brand’s ethos, the biscuits are also plastic negative as Prodigy removes five ocean bound plastic wrappers from the environment for every product sold. The biscuits will also have their climate footprint offset as part of the brand’s work to be Climate Neutral working with Climate Partner.

Sian McDermott, assistant category manager, food at Holland & Barrett says: “We are thrilled to be able to offer Prodigy’s biscuits range to our customers. Prodigy’s ethos aligns perfectly to our own values  of offering nutritionally supportive foods that are also kind to the planet. We are confident the new biscuits will be a hit with our customers.”

In 2021 Prodigy became the UK’s first plastic negative chocolate range, as part of its ongoing
commitment to making the future of chocolate not only healthier, but more sustainable.
Prodigy launched to market in 2019, heralding a natural revolution in snacking. The brand prides itself
on reimagining favourite impulse chocolate bars and biscuits to be all natural, better for you and more
sustainable. The Prodigy plant-based range is made using all natural premium nutrient-rich ingredients.