Hi-Chew releases Infrusions Orchard Mix
Image: Morinaga America, Inc
Hi-Chew, the fruity, chewy candy available in the US, is elevating its chewlets product line with new Hi-Chew Infrusions Orchard Mix, a new premium delicious experience infused with pockets of flavour, featuring three fruity offerings: Juicy Blood Orange, Juicy Peach and Juicy Strawberry.
While maintaining Hi-Chew’s signature texture, Infrusions adds more juiciness with infused concentrated apple puree and pieces of pectin jelly to mimic adored, true-to-life, fruity flavours.
“We’re eager to introduce a new texture experience to Hi-Chew brand fans with our Infrusions Orchard Mix,” said Teruhiro Kawabe (Terry), president and chief executive officer of Morinaga America, Inc. “While staying true to our fruit-forward affinity and adding in the bursts of flavor, Infrusions provides the perfect blend of chewiness and juiciness we’ve been aiming to achieve through our continued innovation.”
Hi-Chew contains no colors from synthetic sources and is gluten-free. The Hi-Chew Infrusions Orchard Mix is offered in a 4oz stand up pouch for a suggested retail price of $4.29 (varies per market). H-Chew Infrusions Orchard Mix is rolling out at select retailers across the US.