Ritter Sport seeks global sunshine inspiration for its latest chocolate series
Image credit: Ritter Sport
German-founded premium chocolate brand, Ritter Sport is set to revive its limited edition Taste The World range for another summer with two new exotic flavours inspired by a wide range of global locations, reports Neill Barston.
The limited-edition range includes three 100g block chocolate bars made from sustainable, chunky chocolate featuring ingredients taking their lead from Southwest America, Japan and Costa Rica.
Among its latest arrivals is a salted caramel variety – this Southwest America inspired bar is sure to be a hit with shoppers as research shows caramel is the third largest flavour sector in the UK after milk and nut.
Ben Daniels, Managing Director at Ritter Sport UK & IRE, who was recently appeared in a video interview with Confectionery Production, believed that its latest series would have a strong impact.
He said: “Our seasonal-edition Taste The World range continues to perform really well, with the range garnering huge interest on social media each year. Consumers know and love the exotic range and look forward to the latest flavours being announced. Thanks to our surrounding PR and social media activity, there’s certainly demand amongst shoppers for this year’s range.
“We know consumers are hungry to explore new flavours, just as they are hungry to explore the world post-Covid. This year, we’re thrilled to have secured such wide distribution for the trade, meaning more retailers can get hold of the range, than ever before. And what puts us in an even stronger position is the continued growth of block chocolate and the opportunity this presents retailers.”
Joining Salted Caramel is a Cherry & Almond Milk Chocolate bar, borrowing flavours and design from Japanese culture. With almost one in five (18%) consumers likely to buy a product that’s a new flavour, and with the range’s beautifully designed packaging delivering shelf standout, Ritter’s exotic Taste The World range is set to get tills ringing.
The third SKU for 2022 is the range’s best-seller. Back by popular demand, fans of white chocolate can now pick up their favourite Costa Rican inspired White Mango and Passionfruit bar, once again.
The Ritter Sport Taste The World block chocolate bars are available until September, with retailers able to order via wholesalers including but not limited to; Dhamecha, Bestway, Rayburn, CJ Lang, Fishhills and others. Consumers will also be able to pick up a bar in store from Poundland and Wilko plus order online via the Ritter Sport online choco shop. MRRP £1.
