Wrigley launches new pack format

Celebrating over 100 years in the UK, Wrigley is rolling out a 15 stick pack format for it long standing gum brands Doublemint and Spearmint. Replacing the current ten stick packets, the five extra sticks will ensure Wrigley’s loyal chewers run out of gum less often. A 150% reduction in outer size (eight packets vs. the current 20) will also present retailers with a lower stock holding opportunity, and a new single rather than double facing on the gum unit will allow space for more products.