Sour Patch Kids puts sweet twist on Valentine’s Day
Image: Mondelēz International
Sour Patch Kids is celebrating sweethearts and sour singles this Valentine’s season with the launch of its new Sour Patch Kids Sour Hearts candy. The popular and unique Black Raspberry flavour, now in a new black heart shape, is sure to bring some edge to the traditional Valentine’s Day candy aisle. To add to the fun, Sour Patch Kids is also announcing the launch of the Sour Hearts Social Club for Sour Hearts who want to enjoy the sweet side of Valentine’s Day…without the romance.
“Valentine’s Day can be a sour subject for some, which is why we wanted to offer a Sour Patch Kids treat for all our fans to enjoy,” said Lauryn McDonough, senior marketing director, Candy, Seasonals, and Chocolate at Mondelēz International. “Sour Patch Kids Sour Hearts candy plays on the mischievous side of Valentines, while still delivering the sour-then-sweet treat Sour Patch Kids fans have come to know and love, regardless of relationship status.”
The Sour Hearts Social Club
In honour of its new, limited-edition product, Sour Patch Kids is throwing the ultimate anti-Valentine’s Day celebration: the Sour Hearts Social Club. The one-of-a-kind dinner experience gathers singles and friends the day before Valentine’s Day, 13 February, at The Allis at Soho House in Chicago. Reservations are free on a first-come, first-served basis and are available exclusively via OpenTable Experiences, which features special events such as tasting menus, cooking classes, wine tastings and more.
Attendees will enjoy culinary delights and mocktails featuring the new Sour Patch Kids Sour Hearts candy and will get to socialise with like-minded (and like-hearted) guests and enjoy games, music and more – without the traditional Valentine’s Day prerequisites of flowers and heart-themed décor. Reservations are limited, so to reserve a spot:*
- Visit the event profile on OpenTable Experiences
- Select the number of spots you would like to reserve – up to 4 guests
- Click on the red time slot button that reads “7:00pm” to reserve. The event is from 7pm-10pm CT and guests can arrive and leave as they wish.
- On the following page, fill out the required information under “Diner Details” and press “Confirm Reservation.”
- Guests will receive a confirmation email from OpenTable following signup
- Note: alcohol is not included but is available for purchase
- Transportation not included
Sour Hearts who can’t make it or don’t live in Chicago can follow Sour Patch Kids on Instagram at www.instagram.com/sourpatchkids and watch for a chance to win** a Sour Hearts Social Club kit, filled with the all-new Sour Patch Kids Sour Hearts candy and fun décor for fans to create their own Sour Hearts Social Club with their friends at home! Sour Hearts Social Club kit winners will be contacted the week of 6 February.
“We’re always looking for creative ways for our fans to connect with the Sour Patch Kids brand,” said McDonough. “We created Sour Hearts Social Club as a cheeky way to bring our fans together to try the new Sour Hearts candy and enjoy all the fun perks of Valentine’s Day with friends.”
Black Raspberry Sour Patch Kids Sour Hearts candy is available now for a limited time only at all major national retailers in two sizes, 3.4oz Gifting Heart $3.00 SRP and 3.08oz Theater box $1.25 SRP. For more information about Sour Patch Kids, visit: sourpatchkids.com.