New Hi-Chew Bites introduced to the US
Chewy candy brand in the US, Hi-Chew, has announced it is reimagining its beloved ‘chewlets’ with the all new Hi-Chew Bites.
The new Hi-Chew Bites come in bite-size packaging, with unwrapped chewlets, featuring three of the most popular flavours: Mango, Green Apple and Strawberry.
Until now, the core lineup of Hi-Chew offerings have mainly featured individually wrapped chewlets. With the latest introduction of Hi-Chew Bites, Hi-Chew was on a mission to ensure that brand fans and candy lovers alike could reach for a bag of their favourite fruity, chewy candy for any occasion.
The unwrapped chewlets in High-Chew Bites are coated in a plant-derived powder that helps to keep the candy from sticking together without compromising the chewy texture.
“Our brand fans have been requesting a version of Hi-Chew that is easily accessible and can be eaten on-the-go,” said Teruhiro Kawabe (Terry), chief representative for the USA and president, CEO of Morinaga America, Inc. “Now, Hi-Chew Bites gives consumers that option. They can easily grab a handful of chewlets at once or pick out their favourite flavour to easily pop into their mouth. With the expansive Hi-Chew product line-up, there is an option for everyone, no matter their product preferences.”
Hi-Chew contains no colours from synthetic sources and is gluten-free. Hi-Chew Bites is offered in a 2.12oz bag for a suggested retail price of $1.99 (varies per market). Hi-Chew Bites is currently available at participating 7-11 and Speedway locations nationwide, with wider retail distribution planned for later this year.