Sour Patch Kids celebrates US summer with Lemonade Fest
Image: Mondelēz International
Sour Patch Kids is celebrating summer in the US with the launch of its Lemonade Fest, a “mouth-puckering,” lemonade-inspired candy.
Now available in stores across the US, Lemonade Fest comes in four unique lemonade-themed flavours: Lemonade, Strawberry Lemonade, Blue Raspberry Lemonade and Cherry Lime Lemonade.
“With Lemonade Fest, we’ve created a fun and refreshing candy that perfectly captures the ultimate essence of sour-then-sweet, in a way that only Sour Patch Kids can. We know our Gen Z fans will love the bright, lemonade-inspired flavors,” said Grace Howard, brand manager of innovation at Mondelēz International. “Whether you’re lounging by the pool, trick-or-treating, looking for a cool stocking stuffer, or puckering up for Valentine’s Day, Sour Patch Kids Lemonade Fest delivers a tangy tingle that will keep the summer vibe alive all year long.”
To celebrate the launch of Lemonade Fest, from 29 May to 29 August, Sour Patch Kids is encouraging fans to post a TikTok video sharing their sour summer stories including the hashtag #SPKMakesLemonade and tagging @therealsourpatchkids in the caption, and including #Sweepstakes as a text overlay. Whether it be missing a flight, dropping an ice cream cone before the first lick, or falling asleep on the beach and waking up with a sunglasses tan line, Sour Patch Kids is stepping in to save summer by allowing fans to enter for a chance to win sweet rewards, including a SPK Lemonade Fest prize pack and a summer getaway.
Sour Patch Kids Lemonade Fest candy is now available at all major national retailers in two sizes: 3.6oz for $1.25 SRP, and 8oz for $3.09 SRP. For more information about Sour Patch Kids, visit: sourpatchkids.com.