Lakrids by Bülow celebrates Valentine’s Day with Love Collection

Danish confectionery brand Lakrids by Bülow is proud to introduce the 2024 Love Collection. This year’s release includes the Love Selection Box along with two, single-flavour jars: a fan-favourite, Strawberries and Cream, and new for 2024, Peaches. The liquorice centre in each individual piece is shaped like a heart, reflecting the passion and love of liquorice directly from the heart of Lakrids by Bülow’s Copenhagen-based production house.

Lakrids by Bülow is on a mission to make the world fall in love with liquorice, a sentiment especially pertinent for Valentine’s Day. After dedicating countless hours to meticulously crafting the Love Collection, Lakrids by Bülow invites everyone to indulge in the romantic essence of these chocolate-covered liquorice delights.

The limited edition Love Collection includes:

Strawberries and Cream

A Love Collection favourite, Strawberries and Cream is a harmonious blend between sweet and tangy red strawberries, white soft cream, and a sweet heart-shaped liquorice centre. White chocolate brings it all together and serves a taste sensation embodying the essence of authentic Danish love. SRP $24


The newest addition to the Love Collection: Peaches. This delightful treat combines the sweetness of juicy peaches with a center of sweet liquorice, enveloped in white chocolate and featuring a subtle hint of passionfruit. The finishing touch is a crispy sugar shell that adds the perfect crunch. SRP $24

Love Selection Box

The Love Selection Box is a flavour-packed assortment that fulfils all your heart’s desires. This heart-shaped selection is ideal for gifting, featuring a mix of beloved classics and exclusive limited editions: Strawberries and Cream, Fruity Caramel, Milkshake, F-Dark and Sea Salt, C- Coffee Kieni, D-Salt and Caramel and Classic- Salty Caramel. SRP $44

Like all Lakrids by Bülow products, the Love Collection was created with sustainability at the forefront. As of 2019, the brand is the first confectionery company in the world to use 100% recycled plastic. Producing all liquorice products in Copenhagen, Lakrids by Bülow is thrilled to note that since 2020, the factory has run on 100% green energy.

The 2024 Love Collection is available now via, Amazon as well as select boutique retailers nationwide.

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