A breath of fresh air

Increasing flavour choice for consumers, Wrigley has launched Extra Ice White Fresh Mint gum. The gum joins the already popular Extra Ice Peppermint, Extra Ice Spearmint and Extra Ice White range.

Supported by the British Dental Health Foundation accreditation, the Ice White range helps remove stains and maintain teeth’s natural whiteness. With the launch of the Fresh Mint flavour, Extra aims to broaden the appeal of the range and continue to attract new, younger consumers to the gum category, as well as driving frequency amongst the UK’s 22 million gum chewers.