Spooky season hits early with Ferrero’s Days of Halloween Calendar
This year’s plans for the ‘spooky season’ in the US appear more forward focused than ever, as Ferrero unveils its fifth annual Ferrero 31 Days of Halloween Countdown Calendar, designed to offer key support for Children’s Miracle Network Hospitals, writes Neill Barston.
In America, the Halloween season has recorded reported annual sales of $3.6 billion, and the confectionery segment’s seasonal activity around October festivities has continued to ramp-up, as consumers clamour for ever-more inventive products.
For its part, from 1 October, Ferrero is encouraging families to enter into the spirit of the season with its traditional calendar featuring its core brands including Butterfinger, CRUNCH, Baby Ruth, 100Grand, Kinder Bueno, Kinder Joy, Kinder Chocolate, Tic Tac, Nutella & GO! Keebler, Mother’s Cookies and Fannie May.
As part of this, on the first three Tuesdays of September (September 3rd, September 10th and September 17th), @FerreroNACorp and @cmnhospitals will be dropping limited quantities of this exclusive calendar on Instagram. Once a drop is live, fans can head to FerreroHalloween.com and make a donation of $31 or more to receive a calendar, while supplies last. Follow @FerreroNACorp on Instagram to watch out for each drop.
To help young patients and caregivers celebrate Halloween, the company will be providing confections and cookies to select member hospitals of Children’s Miracle Network Hospitals near the company’s offices and plants, in addition to a monetary donation.
Jim Klein, Chief Customer Officer, Ferrero USA, ccmmented: “Halloween is an exciting time for our business and each year presents a bigger, better opportunity for us to lead with new innovations while bringing back fan favorites,” said . “Not only does this shake up the aisle and help grow the confections category, but it gives us the opportunity to help new and loyal consumers celebrate Halloween all month long, while also supporting local hospitals that change the lives of children every day.”
“We are incredibly thankful for partners like Ferrero who continue to support our vision to change kids’ health to change the future,” said Aimee J. Daily, Ph.D., President and CEO of Children’s Miracle Network Hospitals. “Ferrero’s commitment to engaging local communities ensures that our children’s hospitals have the resources to provide top-notch care for kids. We hope this year’s exciting calendar product drops will not only generate more buzz but also help us raise essential funds. We’re looking forward to spreading even more smiles this Halloween season and beyond.”
