Extra Flamin’ Hot brings the heat this winter

Walkers is expanding its Extra Flamin’ Hot range this winter, joining popular snacks like Doritos, Walkers MAX, and Wotsits Crunchy. This limited-time release brings the distinctive fiery flavour to a classic crisp, giving fans of spicy snacks another option to enjoy.

To celebrate the addition, Walkers has introduced the Temp Drop Collection, featuring three unexpected collaborations. The collection includes a Ginsters Sausage Roll with an Extra Flamin’ Hot twist, Doughlicious Cookie Dough & Gelato Bites in the fiery flavour, and a lip balm from UpCircle designed to deliver a spicy sensation.

These collaborations aim to bring a fresh perspective to the Extra Flamin’ Hot range, offering fans new ways to experience the bold heat this season.

The Temp Drop Collection will be available exclusively through the Temp Drop Shop on TikTok Shop. This online store will open only after 4 pm, coinciding with sunset and cooler evening temperatures.

The shop launches on Wednesday, 29th January, with further openings on Friday, 31st January, and Monday, 3rd February. Each day will unveil a new Extra Flamin’ Hot collaboration. Fans across the country can order these limited-edition products, delivered straight to their doors, adding a spicy twist to the winter season.

It comes as a poll of 2,000 adults found 81% of Brits say the cold is the main reason they don’t enjoy winter, with over a third (37%) having their very own tried and tested quirky techniques for staying warm – from dancing enthusiastically (13%) to building a blanket fort (12%) and even rubbing in ‘deep heat’ like its body lotion (5%).

Looking at the most popular quirky techniques, 32% have tried putting on an absurd number of layers of clothes, 26% have got into bed with a partner in order to get temperatures rising and 16% have turned to eating spicy food, choosing to heat up from the inside.

In terms of the spicy foods people are most likely to eat to try to stay warm, 30% would choose a curry, 14% would turn to a spicy pot of instant noodles, and 12% would even go as far as eating a chilli.

With almost two fifths (39%) believing that eating something spicy is a good way to warm up the body, 21% even wish that certain foods were more spicy, including spaghetti Bolognese (29%), chips (28%) and sausage rolls (25%).

Rob Pothier, head of marketing for Extra Flamin’ Hot said: “Nobody likes January. It’s dark, gloomy and cold, so we wanted to bring the heat the best way we could… launching spicy brand collabs with the Temp Drop Shop. To celebrate the launch of the limited edition Walkers Extra Flamin’ Hot, we partnered with brands where you’d least expect us to bring the heat this winter. Working with Ginsters, Doughlicious and UpCircle we’ve got the perfect line-up for anyone looking to spice up their winter in completely unexpected ways.”

On the 29th January, spice lovers will be able to get their hands on the Extra Flamin’ Hot x Doughlicious collab, where the cookie dough brand Doughlicious has teamed up with Extra Flamin’ Hot to bring you a uniquely delicious combo of fire and ice with Doughlicious Extra Flamin’ Hot Cookie Dough & Gelato Bites. Nothing can prepare your tastebuds for the bird’s eye chilli cookie dough wrapped around ghost chilli infused gelato, which has then been dusted in chipotle cookie crumb for a triple fiery kick.

Then on the 31st January, the Extra Flamin’ Hot x UpCircle Lip Balm will bring the heat. From the UK’s #1 upcycled beauty brand, the sizzling balm blends an eco-friendly ethos with lip-tingling excitement. Formulated with upcycled hemp seed oil and packed with nourishing shea butter and rosehip oil, it’s as soothing to those chapped winter lips as it is spicy.

Finally, on the 3rd February the Temp Drop Shop launches the Extra Flamin’ Hot x Ginster Sausage Roll. Adding spice to its number one selling sausage roll, Ginsters expert chefs have used 100% British pork, combined with a special blend of spices and herbs, and encased in golden baked puff pastry, to create a deliciously spicy Limited Edition Extra Flamin’ Hot Sausage Roll.

To access the shop, visit the TikTok Shop. The products will all be available for £1.10p, with limited supply available. Products will be sold on a first come first served basis.

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