Walkers retains classic favourites
Walkers has announced the results of its ‘Choose me or Lose me?’ campaign which saw its most popular flavours battling it out against overseas contenders.
Walkers debuts ‘Choose or Lose!’ TV advert
PepsiCo-owned Walkers is supporting the launch of its ‘Choose or Lose!’ campaign with a new TV advert that will air for six weeks from the end of this month.
Changing face of chocolate
It was the end of last year when consumers started to notice the size of their favourite chocolate bars shrinking, and a new study by the UK’s Office for National Statistics (ONS) has finally confirmed what many of us already knew.
Walkers adds Fusions variation to its Oven Baked range
PepsiCo-owned snack brand Walkers is introducing a Fusions variation to its Oven Baked range.
Walkers rebrands oven baked range
Walkers savoury snacking brand has rebranded its popular Oven Baked range.
Walkers refreshes Sensations crisp range
Savoury snack brand Walkers has repositioned its Sensations range to include new packaging and three new flavours.
Market Deli unveils new pack design
Premium snack manufacturer Market Deli has introduced a new pack design to highlight that its crisps are made with authentic deli ingredients.
Walkers launches resealable sharing packs
Snack brand Walkers has unveiled a new resealable sharing pack to give retailers more opportunity to tap into the sharing segment.
Walkers Max unveils new flavours
PepsiCo-owned rigid crisp brand Walkers Max is launching two new flavours into impulse stores.
PepsiCo unveils popcorn brand
Food, snack and beverage conglomerate PepsiCo is set to launch a new popcorn brand, Pop Works & Company, to capitalise on the growing segment.
Walkers announces flavour campaign
Snack brand Walkers has launched a sandwich inspired flavour campaign, featuring a TV advert and pop-up crisp sandwich shop.
Walkers unveils Bugles crunchy cone crisps
Savoury snacking brand Walkers is launching Bugles crunchy cone-shaped crisps, aimed at the UK’s impulse channel.
All things toffee
Emma Walker, marketing director at Walkers Nonsuch, explains where it all began and what is on the horizon for the UK-based toffee manufacturer.
Chocolate bonanza
I’m in France today, visiting Valrhona’s global centre to celebrate Guanaco’s 30th birthday.