Market Deli unveils new pack design
Premium snack manufacturer Market Deli has introduced a new pack design to highlight that its crisps are made with authentic deli ingredients.
Rolling out now, the new look draws attention to the provenance of the ingredients used to create the flavours in the range, such as Mediterranean Balsamic Vinegar, Cornish Mature Cheddar and Anglesey Sea Salt.
Commenting on the new packaging, Thomas Barkholt, Walkers marketing director at brand owner PepsiCo UK, says, “Not only will it have even greater stand out on shelf, it will also emphasise the fact that the range is made using carefully selected, premium quality ingredients.
He adds, “We’re confident that the new-look pack design will be a hit with shoppers and retailers alike.”
