Walkers refreshes Sensations crisp range
Savoury snack brand Walkers has repositioned its Sensations range to include new packaging and three new flavours.
The refreshed positioning of ‘Sensations. A Feast For The Senses will also be supported by a new TV advert.
Three new flavours: Japanese Sweet Wasabi & Ginger and Chargrilled Steak & Chimichurri flavour will be added to the crisp range (150g packs), while the Mango & Red Chilli Chutney flavour will be added to the Indian inspired poppadom range (82.5g packs).
Andrew Hawkswell, marketing manager at Walkers owner PepsiCo, says, “We know shoppers love Sensations with over 50% purchasing again so it is important to us that we keep them interested by bringing them a brand that feels premium, modern and exciting. The brand is one of the stars in the Walkers portfolio and we’re seeing impressive growth as more shoppers choose Sensations.”
