Walkers celebrates 70 years of the nation’s favourite crisps
In recognition of its 70th anniversary, Walkers has announced a new multi-channel campaign and limited edition flavour launch.
The brand has revealed six limited edition flavours inspired by the nation’s favourite tastes over the decades: Coronation Chicken (1950s), Roast Lamb & Mint (1960s), Cheese Fondue (1970s), Chicken Tikka Masala (1980s), BBQ Rib (1990s) and Sweet Chili (2000s). All flavours are available in both single serve and multipack formats.
The core Walkers range will also see a new design that carries the message “Celebrating 70 years of the nation’s favourite”. A 360 campaign will underpin this activity with two separate TV ads rolling out in April, plus digital content and in-store activation.
Rachel Holms, senior marketing director at PepsiCo, comments, “To have been a household name in homes up and down the country for the last 70 years is a remarkable achievement. We would like to thank the British public for the support that they have shown us over the decades, and are proud to be the ‘nation’s favourite crisp brand’.
“What better way to mark the occasion than doing what Walkers does best, and bringing to life the iconic flavours from the decades – from cheese fondue to chicken tikka masala? Our TV creatives will further engage shoppers, ensuring that Walkers is front of mind.
“Our flavour campaigns have always been popular with shoppers and retailers benefit enormously from the buzz that they generate. We are confident that this campaign will similarly capture the hearts of the Great British Public.”