Choco Rocko launch

The Hershey Godrej Indian joint venture has launched a lighter chocolate snack product for its Nutrine brand – Choco Rocko.

Mahesh Kanchan, VP and marketing & sales head of Godrej Hershey says, “Today consumers are looking at better and varied experiences and are open to products that converge benefits of multiple categories. Hence the mantra is of category convergence and in Choco Rocko the consumer gets the benefits of confectionery, chocolate and snacks all rolled in one.”

Packaged in a bright, eye-catching sachet, the product will be retailed as a hanging SKU, thus breaking the countertop clutter seen at most outlets.