Mars announces launch of TWIX Snickerdoodle flavour
TWIX® introduces latest cookie-inspired innovation, TWIX Snickerdoodle, that features a cinnamon-sugar swirl of snickerdoodle-flavored caramel.
Mars Incorporated has announced the release of a new TWIX variant, TWIX Snickerdoodle, which will be available across the United States from July 2025.
The new product incorporates the traditional TWIX layers – crunchy biscuit, caramel and milk chocolate – with a snickerdoodle-inspired twist. The caramel layer has been flavoured with a cinnamon-sugar blend, drawing on the profile of the classic snickerdoodle cookie.
This marks the third cookie-inspired flavour to be introduced under the TWIX brand, following previous launches of TWIX Cookie Dough and TWIX Cookies & Crème.
“Because TWIX is the iconic brand of two, we’re always looking for ways to double down on flavour,” said Martin Terwilliger, Marketing Vice President, Mars Wrigley North America. “TWIX Snickerdoodle gives fans a new twist on the layers they already love. It’s the perfect balance of familiar and trendy flavours, and we know it’s going to be a fan favourite.”
TWIX Snickerdoodle will be available in Single (1.4oz/40g) and Share (2.8oz/80g) formats.
For further information, visit TWIX.com or follow TWIX on Facebook, TikTok, X, and Instagram.
