The test of time
Hands up who remembers Fry’s Five Centres, or maybe the Cadbury’s Spira or the Fox’s Echo. I certainly do and the world is a seemingly less happy place without them – at least when looking for a chocolate fix.
Bring it back
Following on from last weeks’ blog, which discussed the findings of a survey that set out to establish the UK’s favourite sweet treats – which included a number of well established and retro brands – I recently received an email detailing the campaign to ‘Bring back Banjo’, a chocolate bar that hasn’t been seen on our shelves since the 1980s.
Vanilla ice cream bar
Mars Ice Cream is launching a new addition to its Galaxy Ice Cream collection – Galaxy Vanilla, a vanilla ice cream bar covered in Galaxy milk chocolate. Available to purchase in the UK in a single wrapped handheld format, Galaxy Vanilla will retail at £0.75. Bep Dhaliwal, trade communications manager for Mars Ice Cream says, […]
Mars leadership roles
Mars Chocolate UK has announced that Michele Oliver will move from her role as UK strategy director to lead its UK marketing organisation as vice president of marketing. The promotion follows the move of former UK marketing VP, Michael Magee, to head up Mars Chocolate’s marketing function for Europe and Eurasia. Oliver has worked for […]
Treats for Halloween
This year, Mars Chocolate UK has developed two new treats to help retailers tap into the growing Halloween opportunity. In distinctive Green and Orange M&M’s colour mixes, both sharing pouches and treat bags are perfect for Halloween parties and in home sharing, complementing the trick or treat usage occasion. Halloween is growing in popularity in […]
Limited edition chocolates
Mars Chocolate is launching a limited edition Mars & Team tub, bringing together miniature Mars, Twix, Snickers, Bounty and Milky Way chocolates. The launch of the new tub will be supported by a £3.5 million spend on television advertising during the summer of football. Tony Lorman, retail excellence director, comments, “Mars is incredibly proud to […]
Bitesize chocolate range expands
Mars Chocolate is launching Twix Mix in a new single format to expand the brand’s Bitesize range. The 37g bags, containing caramel and crunchy biscuit balls covered in milk chocolate, are targeted at ‘on-the-go’ chocolate lovers. Supported by a £9 million media spend across the Twix brand, Twix Mix in single bags will be available […]
Award for product innovation
Mars minis from Mars Ice Cream have won the Product of the Year Award 2014, a consumer voted award for product innovation. This is the second consecutive win in two ears for Mars Ice Cream, having won the award for Twix ice creams last year. Mars Ice Cream allows consumers to enjoy well-known chocolate brands […]
A slice of the cake action
McVitie’s Cake Company will build on the success of the slices segment within the cake category with the introduction of two new variants. Set to be the biggest branded launches in the ambient Cake sector for more than two years, McVitie’s Digestive Slice and McVitie’s GingerNut Slice will complement the already highly successful Twix Slice […]
Mars bring out limited edition Triple Choc
Mars has launched Limited Edition Mars Triple Choc, a more chocolatey twist on the distinctive Mars Bar as well as price marked packs in the UK.
A Twix move into cakes
Mars has teamed up with McVitie’s Cake Company for the launch of Twix Caramel Slices to combine the best of the chocolate and cake slice world.
Mars adds new ice creams
Mars is launching two new singles products – the Milky Way Magic Stars stick and the M&Ms cone.