Pure Protein introduces new nostalgic flavours at Walmart

Pure Protein has announced two new licensed partnerships with Post Consumer Brands and Frank’s RedHot to deliver a lineup of nostalgic and protein-packed snacks. The three new launches include, Fruity PEBBLES Protein Bars, Cocoa PEBBLES Protein Bars and Frank’s RedHot Popped Crisps.

Items are now available at Walmart stores, Walmart.com, and PureProtein.com, with expanded distribution at additional retailers to come. These collaborations highlight Pure Protein’s mission to redefine flavour in the protein space while making everyday nutrition more fun and craveable, according to the company.

“These exciting partnerships represent a significant moment for the Pure Protein brand as we continue to push the boundaries of flavour profiles within our high-protein snacks,” said Alex Fishman, senior brand director at Pure Protein. “These launches tap into the trend of newstalgia and also aim to bring classic taste to protein products in a way that is unique to the category. We are thrilled to continue to innovate the protein market with options that bring consumers their favourite flavours in newfound formats, with all the benefits of protein.” 

Starting 12 august, shoppers can find these new flavours in Walmart stores nationwide,  Walmart.com and PureProtein.com.

• Pure Protein Fruity PEBBLES Protein Bars (4ct box)
• Pure Protein Cocoa PEBBLES Protein Bars (4ct box): Each bar delivers 20g of protein with less than 4g of sugar and under 200 calories. These bar flavours are gluten-free and packed with the classic PEBBLES taste.

• Pure Protein Frank’s RedHot Popped Crisps (single bag): These crisps are perfectly coated with the flavour of Frank’s RedHot. Each vegan, gluten-free bag of Popped Crisps packs 12g of protein in a never-fried format.

“Today’s consumers shouldn’t have to choose between flavour or nutrition,” said Leah Broeders, head of licensing for Post Consumer Brands. “Through our partnership with Pure Protein, we’re delivering the iconic flavours of childhood favourites, Fruity PEBBLES and Cocoa PEBBLES, to high-protein, everyday snacking that’s perfect for being on-the-go. These new bars are a fun way to enjoy the taste people grew up loving, with the functional benefits they’re looking for today.”

For more information on these new launches visit PureProtein.com and follow Pure Protein on Instagram via @officialpureprotein.