Kinder Chocolate announces partnership with The Elf on the Shelf
Credit: Kinder Chocolate
Kinder Chocolate is partnering with The Lumistella Company, home of The Elf on the Shelf Santaverse, to bring families together and make their Christmas traditions simply wonderful. Through limited-edition product packaging and a new, interactive storytelling experience, the Kinder Chocolate bar – a treat made especially for kids – is celebrating the magic parents create each year and showing families that sometimes the smallest moments create the sweetest memories.
“Kinder Chocolate stands for moments that bring families together,” said Neal Finkler, vice president of Kinder Snacking. “The goal of this partnership is to keep the magic of the holidays at the forefront, and to inspire creativity and imagination for the entire family.”
As part of the partnership, customers can buy limited-edition Kinder Chocolate bar x The Elf on the Shelf packs featuring the Scout Elf in single, share and mini sizes, available at all major retailers in the US. Each pack includes one of eight collectible cards with a special QR code that unlocks Let’s Story! – a co-created digital storytelling experience within Ferrero‘s free Applaydu app that lets parents and kids build personalized The Elf on the Shelf adventures together.
Within the Applaydu app, families can discover eight exclusive The Elf on the Shelf stories in the new “Let’s Story!” feature, with 360° storytelling that lets parents and kids co-create adventures together, extending the tradition from The Elf on the Shelf Santaverse.
“For 20 years, The Elf on the Shelf has been part of cherished family holiday traditions that celebrate wonder and togetherness,” said Christa Pitts, co-CEO and co-Founder at The Lumistella Company. “Partnering with Kinder Chocolate allows us to extend that magic in a new way – through storytelling, creativity and the joy that comes from simple, shared moments.”
To celebrate the campaign across channels, Kinder Chocolate will also collaborate with creators to encourage families to share their own moments of connection and imagination.
