India’s Haldiram snacking group delivers key Christmas treats

With the festive season now in full swing, Indian snacking brand, Haldiram has moved to play its part in the UK market with its own special edition seasonal offerings, writes Neill Barston.

As the company noted, the broader Christmas gifting market and spending on parties and gatherings is now worth a reported £22.7 billion, with a greater emphasis than ever on finding distinctive gifts. 

In response, Haldiram has sought to bring a touch of desi sparkle to British Christmas gifting. It’s luxury gift box range combines elegant presentation with the vibrant flavours of India, perfect for family celebrations, corporate gifting, or treating loved ones.

The box includes a curated selection of Haldiram’s signature sweets and savoury snacks. It features premium packaging with a sophisticated look and feel, designed to stand out under the Christmas tree.

There’s also an option for personalisation and bulk orders for corporate clients, and is available across different price points, making it easy to find the perfect gift for any occasion.

Alongside its festive gifting collection, Haldiram’s proudly presents Khaas, a premium range of marzipan-based fusion sweets developed by Rhea Agarwal.

Blending authentic Indian flavours with contemporary tastes, Khaas reflects Rhea’s vision to bring innovation to tradition. Launched during Diwali to overwhelming demand, this luxurious line is designed for those seeking something truly special and indulgent.

With UK businesses spending millions on festive gifting to strengthen client relationships and reward employees, Haldiram’s gift boxes offer a distinctive alternative to traditional hampers. Combining authenticity, quality, and visual appeal, they bring a global rich twist to corporate gifting.

  Director of Business Development UK & Europe, welcomed the new range: “Christmas is about sharing joy and creating memories. Our gift boxes bring the warmth of authentic Indian flavours to festive tables across the UK, offering something truly distinctive for those looking to gift differently this season.”