Britannia 5050 launches Caramel Dipped Crunchy Layered Sandwich

After successfully pivoting into the premium segment with its “Cheeze Dipped” Crunchy Layered Sandwich earlier this year, Britannia 5050 has extended its premium range with the new Britannia 5050 Caramel Dipped Crunchy Layered Sandwich, a caramel flavour with the range’s signature 50% crunchy, 50% melty experience.

This “crunch-to-melt” transition offers the multi-sensory contrast that frequent snackers now crave to elevate their routine. By bringing the taste of caramel and 5050 crunch together in a single bite, it offers a complete and premium snack for those seeking dual flavours and textures.

Britannia 5050 Caramel Dipped and Cheeze Dipped Crunchy Layered Sandwich is currently available across select cities at leading retail outlets and Q-commerce platforms.